Marketing

5 steps to creating an authentic social media presence for your business

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Opinions expressed by entrepreneur associates are their own. When it comes to social media marketing, authenticity is key, but curating an authentic brand identity that helps you stand out online, helps you build trust, and helps you gain visibility on social media platforms can be quite challenging. From choosing the right platforms for your target …

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Using technology to launch a consumer-focused strategy

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The digital director of Hoag, Kathi Azeez-Narain, shares how the health system developed the application in order to strengthen the relationship with its consumers and keep them connected to their health. Today’s healthcare consumers are technologically better acquainted and more connected than ever before. They want to be involved in the way their care is …

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Biz Bits: Vista Outdoor Separation Explained Business

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Leviston’s domestic brand Speer has earned praise from the man who will oversee it when Vista Outdoor is split during a presentation on the New York Stock Exchange. “NIPD, we have all the business with Speer,” said Jason Vanderbrink, president of Vista Sporting Products. “Law enforcement without a doubt, we are the number one supplier …

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5 tips for marketing your real estate business and reaching more clients

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Opinions expressed by entrepreneur associates are their own. From Sarasota and Naples, Florida, to Hilton Head, South Carolina; South Hampton, New York; Austin, Texas; Prescott, Arizona; San Luis Obispo, California; and many other cities, the luxury real estate market is booming. Perfect sunsets, sandy-white beaches and allure open spaces attract high-market buyers, including the wealthy …

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The grand merger creates the world’s largest members’ association for blockchain technology and the digital assets sector

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The Global Blockchain Business Council - the leading global industry association for the blockchain technology ecosystem - has announced a major merger with the world’s leading association for market standards for cryptocurrency and digital asset adoption, Global Digital Finance (GDF). By merging, the two organizations join with their resources, assets and membership, becoming the world’s …

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New opportunities that a virtual event brings to businesses

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Opinions expressed by entrepreneur associates are their own. The virtual event industry exploded during the pandemic. Like the delivery of groceries and exercise equipment at home, sudden global constraints have caused an unprecedented need to push former personal gatherings into always online arrangements. But as the locks were unlocked, the companies gradually returned to the …

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