With a design approach focused on innovative set-up, the latest technology and unsurpassed guest convenience, HARD ROCK LIVE it will serve as a flexible event center with the ability to host a variety of programs including live shows, various top sporting events, gala and more. The space has up to 2,500 seats or over 3,000 people for the common entrance, with no spectators more than 140 feet from the stage. In addition, the destination will offer a mezzanine of the second level with VIP skids and seats on the balcony, creating an intimate environment that will offer some of the most impressive experiences and views on the market. Guests can also enjoy Hard Rock souvenir cases with more than 40 iconic pieces, a photo booth and a full-service bar.
“Live music and entertainment are the core attributes of the Hard Rock brand,” he says Mark Birtha, president of Hard Rock Hotel & Casino Sacramento in Fire Mountain. We are so excited to be able to provide unsurpassed fun experiences of top talent, in place unlike any other in Sacramento region. The HARD ROCK LIVE at the Hard Rock Hotel & Casino Sacramento at Fire Mountain will become the a place for live entertainment and will continue to provide world-class amenities, entertainment and community support. “
HARD ROCK LIVE will additionally serve as a community resource in regional emergencies. The design of the building, overseen by the Estom Iumeka Maidu leaders of the Enterprise Rancher, was purposeful to serve as an emergency shelter for up to 1,000 people, if needed.
“The latest expansion of Hard Rock shows the company’s continued commitment Love-Sutter communities and gives visitors another reason to visit our area, “he says Gary Bradfordthe Juba County A supervisor whose district includes Hard Rock Sacramento. “We are very excited about the great entertainment options that will now be available HARD ROCK LIVE! “
Before opening, HARD ROCK LIVE hosted a local community fundraising concert featuring regional performers Tiler Rich and Temecula Road. He picked up the event $ 50,000 which was donated to support local charities Yuba Sutter Colusa United Vai, SaiLove and Yuba Sutter K-9 Association.
“We have created an amazing destination combined with an incomparable partnership with Hard Rock International. “Our tribal council and company membership are committed to a long-term vision of growth and prosperity for all involved,” he added. Glenda Nelson, President of the tribe, Enterprise Rancheria Estom Iumeka Maidu, owners of Hard Rock Sacramento. “More than two million people visited Hard Rock Sacramento last year. We are thrilled to have completed our second phase of expansion in less than 3 years, which allows us to expand all the ways we return. ”
Friedmutter Design Group is a record architect HARD ROCK LIVE. Sceno Plus is a theater and interior designer. HARD ROCK LIVE at Hard Rock Hotel & Casino Sacramento at Fire Mountain will mark the sixth project between Sceno Plus and the Hard Rock brand. Local contractor Moorefield Construction oversees the construction. Live Nation is a partner city of the talent reserve for national tours.
Photo material from the local community fundraising concert can be found here. For more information on Hard Rock Live Sacramento visit https://www.hardrockhotelsacramento.com/entertainment/hard-rock-live.
About Hard Rock LIVE at Hard Rock Hotel Casino
The HARD ROCK LIVE is a space for state - of - the - art music and more events with 2,500 seats located in Juba County, Californialocated 35 miles north of Sacramento. It can host live music, as well as comedies, MMA and boxing, as well as marketing, charity and social events throughout the year. Live Nation, the world’s leading live entertainment company, will be the exclusive talent reserve agency for this place.
The Hard Rock Hotel & Casino Sacramento at Fire Mountain
Hard Rock Hotel & Casino Sacramento at Fire Mountain offers the latest live music and entertainment, hospitality, world-class games and fine cuisine. The estate is the first Hard Rock casino in Vegas California and offers a multi-suite hotel, a large gaming facility with 1,600 slot machines and 60 table games, along with an outdoor pool and deck, a large meeting space and five unrivaled restaurants. HARD ROCK LIVE is a flexible event center with the ability to host a variety of programs including live shows, premiere sporting events, gala with up to 2,500 seats or over 3,500 passengers for general admission, without spectators further than 140 feet from the stage. The property recently opened ROCKTANE GAS + SMOKE, a new state-of-the-art gas station with the Hard Rock brand, the first on the West Coast. The property includes recognizable brand amenities such as the Sound of Your Stay® in-room music program, Rock Shop®, Unity Store and Body Rock® Fitness Center. In addition, the project marks a historic partnership between two Indian tribes - the Seminole tribe. Florida, owners of Hard Rock International and Enterprise Rancheria. Owners of the Hard Rock Hotel & Casino Sacramento on the Fire Mountain Estate, Estom Iumeka Maidu Tribe of Enterprise Rancheria is a sovereign nation of Indians offering a variety of tribal government services and programs that improve the quality of life for about 1,000 tribal citizens and the surrounding community. Northern California. For more information on Hard Rock Hotel & Casino Sacramento at Fire Mountain visit www.hardrockhotelsacramento.com.
About Sceno Plus
It was founded in 1985 by Patrick Berge, an architect by education, and Lorraine Berthiaume, a graduate drama artist, Sceno Plus is an internationally renowned family company based in Montreal and specializing in the design of performance rooms and buildings for cultural or recreational use. Since 2020, the company has been taken over by two founding sons. Olivier Berthiaume-Berge as President and CEO and Vincent Berthiaume-Berge as Vice President and COO. A duo that connects Olivier’s architectural creativity with Vincent’s business sense, CPA, CMA. Sceno Plus offers an exclusive approach consisting of integrated services under one roof: architectural and interior design, theater design and the integration of specialized technology and equipment. To learn more, visit www.scenoplus.com.
About Live Nation Entertainment
Live Nation Entertainment is the world’s leading live entertainment company made up of global market leaders: Ticketmaster, Live Nation Concerts and Live Nation Sponsorship. For more information, visit www.livenationentertainment.com.
SOURCE Hard Rock International
